The Firs is situated in Johannesburg’s northern suburb of Rosebank, offering unique work, shop and dine experiences, in the bustling and cosmopolitan Rosebank Precinct.

The Firs restaurant piazza offers a perfect combination of tranquility and social buzz, creating an exclusive indoor and outdoor dining experience. While the selection of retail outlets allows for a high-end shopping experience

The centre offers 8200m² A-grade offices with an imposing triple-volume office lobby with collaborative seating areas and outdoor patio, with easy access to underground parking.

So much more than a shopping centre, The Firs is an indoor and outdoor dining experience akin to European café culture – a meeting place for drinks with friends, the perfect location for a business lunch, a specialty goods shopping spot, and the perfect night out.

The current refurbishment due for completion by mid-2022, aims at providing boutique style improvements to the surrounding sidewalk on the highly pedestrianised Biermann and Cradock Avenues. The current restaurant piazza will receive an aesthetic upgrade with the introduction of new paving, greenery and a glass boundary wall enabling better street side visibility onto Cradock avenue while maintaining security. The main walkway of the indoor retail mall has seen the introduction of more natural light, attracting visitors from the neighbouring outdoor shopping area.

The upgrades and lighting to the mezzanine basement levels will enable better vehicle circulation and traffic flow for an improved, effortless parking experience to round off the high-end value proposition that The Firs provides.